Generic Assets
A minimalist recollection of the days when we decided that cheap stuff that came from no one knew where was good - and now, as it turns out, funny.

Once upon a time, in a Keynesian economy far, far away, some marketing wizard took the concept of no-name brands and turned it into an asset. Plain white packages with bold blue stripes and deadheadedly simple typography: "Beer, "Milk", and so on.
It's out of date, but its added itself to our collective consumer consciousness anyway.
The Generic Assets shop takes this aesthetic and spins it out in t-shirt designs that use that familiar typeface, usually against plain white tshirts in a way that works, even if you can't remember why.
That design conceit becomes a canvas that can carry a wide variety of funny labels, slogans, and ideas. It's really carried off very well, and these are some smart, funny t-shirts.

Suitable for everyday home use
Most of the tee shirts in the shop follow the generic model, but there are some rogue individualistic designs, too.
There's a "Rat Race" section that labels office workers ("Boss", "Peon", "Expendable") but it branches out to sentiments like "Fire me... please" and, for those who actually wore these shirts to work, "Unemployed".
There are political labels for just about anyone - one of the few colored shirts in the shop is, understandably, "Green Party".
For generic family life there are useful labels ("Mom", "Dad", "Mean Uncle") and a whole section of infant creepers and bibs - not to mention labeled tee shirts for a whole wedding party.
And there's a whole section for Girl Stuff because "they're special".
But wait - there's more!
Don't miss the "Higher Learning" section ("Dropout") or "Sports".
Even though it breaks the overall trend here, I really like the "Fake Spring Break" t-shirts, like the pictured "Spring Break 2005 - Sumeria", "Carthage" or "Haiti".
The Generic Assets shop takes a pretty simple but effective idea and uses it with style and humor. Have a look!